Location
SHOWROOM HIFI Brand GmbH
Grubenstrasse 38
8045 Zürich
Switzerland

About

In this fast-changing world, IGNORE prefers to keep it calm. We don’t need a ton of clothes to look great everyday. To meet with a growing demand of fashion sustainability, we provide women with clean, simple and refined essentials. Pieces for every occasion, designed to last.

IGNORE the essentials collection. A small collection of simple yet sophisticated fashions available from stock. Timeless pieces that can be bought and sold all year round. Pieces that suit every style, every look and every season. From eco leather biker jackets to updated basics such as jersey T-shirts, tops and dresses.

IGNORE the sequel collections. A small collection of seasonal items. Styles that tend to focus on the moment, but are still very much for any occasion. With calm all-season colors and a signatur clean cut, the entire range is easy to wear and made to mix effortless with the ESSENTIALS collection.

Items with a story. Each item in our collection has a name and a story. Our hangtags will tell the history and details of a piece. Like a special fabric, the design, the origin or the atelier and person who made it.

EU production. All our production is done in the EU and mainly in Portugal. IGNORE uses as much as possible sustainable fabrics which are OEKO or GOTS certified, which we buy our selves from selected partners in Europe.

 

WHO MADE OUR CLOTHES

IGNORE works closely with two small-scale manufacturers, both based in the Northern area of Portugal. One is a leather atelier, the other a textile workshop. They both employ a small yet incredibly skilled group of talented people who bring together quality, craftmanship and passion in each and every IGNORE design. Scroll down for more information about our ateliers.

CLOTHING SEW ATELIER
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ANIMAL AID

 

Since we have a lot of love for dogs and animals we support Animal Aid in India with a monthly percentage of our revenue.

 

Animal Aid is a vital rescue center, hospital and sanctuary for injured and ill street animals in Udaipur, Rajasthan, India. They rescue thousand of hurt and sick animals each year and provide sanctuary to those who need life-long care.

Please check their website for more information about this beautiful project: www.animalaidunlimited.org

 

 

 

ORGANIC FABRICS

IGNORE strives to work with high quality organic cotton blends and ecological fabrics as much as possible. We carefully handpick all fabrics to ensure you feel comfortable in each and every design. We use sustainable fabrics as Lenzing Tencel® or Modal®, GOTS organic cottons, recycled denim knits, biowashed linen and most of our fabrics are made in Portugal in a OEKO tex certified factory Tintex. For more information about the GOTS certification please read here.

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ECO LEATHER

IGNORE believes in environmentally preferred leathers. There is a requirement to understand the environmental credentials of a leather and the leathermaking process.

The leathers IGNORE works with are all chrome free, environment friendly treated leathers. Crafted on a authentic farm in the North of Portugal. All leathers used are specially made for IGNORE.

 

SOCIAL RESPONSIBILITY

In this fast-changing world and the current climate of environmental awareness, IGNORE tries to cause no unnecessary harm to people, planet and animals.

Our leathers are eco certified, fair dyed and well treated, we prefer to work with socially responsible partners and to reduce water waste our hangtags are made from 100% recycled paper.

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OUR PARTNERS

Ribas Pele – Porto, Portugal. Rui and his team help us to craft all our eco leather and faux leather items.

Tintex – Vila Nova de Cerveira, Portugal. Supply us with all our organic cottons and GOTS certified fabrics.

Cotton Paradise – Barcelos, Portugal. Cut and sew our selected fabrics into the nicest styles.

Stanley and Stella – Belgium. Supply us with organic t-shirts and sweaters.

 

PORTUGUESE CRAFTMANSHIP

IGNORE leather essentials are inspired by and made with great respect for the traditional Portuguese craftsmanship. Each biker comes in eco leather and features a signature clean cut, perfectly tailored to suit any look.

 

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MADE IN PORTUGAL

IGNORE is all about creating beautiful blends. With roots in both Amsterdam and Lisbon, we are lucky to be able to draw inspiration from two major cosmopolitan cities almost every day. As for the Portuguese capital, it’s not only the sun-soaking city lifestyle that fascinates us. What inspires us even more is the country’s rich history of high-level craftsmanship and the impressive quality that comes with it. Portugal is known for its artisan leather crafts and houses some of the oldest, most respected textile manufactures around the world. With such an abundance of extremely well qualified artisans right in front of us, it’s really no surprise that most of our fabrics are made in Portugal.

IGNORE 2016 from IGNORE the brand on Vimeo.